Enterprise Mobile Acronyms: PAAS, MBAAS And More..

In the universe of enterprise mobility, the myriad acronyms we’re required to digest is a veritable bowl of alphabetti spaghetti. From PaaS, SaaS, and MBaaS to MAM, MIM, and EMM, this avalanche of letters can often be overwhelming.

Nobody enjoys reading an article about the latest cutting-edge technology and being taunted with unfamiliar acronyms and initialisms. So for your convenience, I’ve assembled a short glossary – a “cheat sheet,” if you will – of terms that often pop up in the wonderful world of enterprise mobility. (It might be a good idea to bookmark it for future reference!)

Mobile First Philosophy – OK, this isn’t an acronym, but it’s still important: A company that is “Mobile First” designs with mobility in mind, creating apps that run efficiently on mobile devices by distilling content and functionality down to the essentials. The future is in mobility, and businesses that cater to that are much more likely to succeed.

BYOD – Bring Your Own Device: This refers to the practice of allowing employees to use their personal devices for work-related activities. Instead of managing the devices themselves, businesses can manage individual applications and specific information. This is considered more convenient for workers and more cost effective for many companies.

IaaS – Infrastructure as a Service: Companies that provide IaaS outsource the equipment used to support operations, including storage, hardware, servers and networking components. The client typically pays on a per-use basis, while the service provider owns the equipment and is responsible for housing, running and maintaining it.

PaaS – Platform as a Service: Companies that provide PaaS offer consumers the tools to create their own software. The provided platform is designed to facilitate the process of app development, and gives the consumer control over software deployment and configuration settings. The company provides the networks, servers, storage, and other services.

SaaS – Software as a Service: SaaS is a software delivery model in which software and associated data are centrally hosted on the cloud. One of its biggest selling points is the potential to reduce IT support costs by outsourcing hardware and software maintenance and support to the SaaS provider.

MBaaS – Mobile Backend as a Service: MBaaS is the latest and greatest cloud service! MBaaS significantly reduces the amount of time and energy required to launch enterprise mobile initiatives by simplifying the process of backend integration. With MBaaS, developers can easily connect to multiple data sources and focus more on front-end creativity, giving them a flexibility that allows for true innovation.

MDM – Mobile Device Management: With MDM, IT departments manage devices to maintain security and ensure productivity amongst employees. This was primarily used with Blackberry devices and corporate-issued phones, but with the increase in BYOD, this management system is becoming inconvenient and unpopular.

MAM – Mobile Application Management: Instead of managing and securing the entire device as in MDM, MAM allows IT departments to manage individual applications without interfering with employees’ personal items on their phones. Currently the software technology for MAM isn’t optimal, which is why it hasn’t completely replaced MDM yet.

MIM – Mobile Information Management: This is related to cloud-based services that allow users to upload and sync information and files across devices, and can be used with MDM and MAM.

EMM – Enterprise Mobility Management: EMM is an emerging discipline within the enterprise that has become increasingly important over the past few years as more workers have bought smartphone and tablet computing devices and have sought support for using these devices in the workplace. The goal is for IT departments to exercise the same level of control over mobile devices as they have over laptops or desktops, enabling users to securely access business-critical applications while adhering to corporate policies.

MEAP – Mobile Enterprise Application Platform: MEAPs are best for companies that wish to deploy multiple applications on a single infrastructure, scaled to the size of their current mobile field force and available in an online and offline mode. Mobile platforms provide higher level languages and easy development templates to simplify and speed the mobile application development timeframe, requiring less programming knowledge for mobile business application deployment.

MADP – Mobile Application Development Platform: MADP is the term that has come to replace MEAP. MADPs are designed to support rapid development and deployment of mobile applications.

COPE – Corporate Owned, Personally Enabled: COPE is the opposite of BYOD. In this case, a company or organization provides employees with computing devices such as tablets, smartphones, and laptops.

CoIT – Consumerization of IT: The growth of technology in the consumer market is giving businesses greater self-sufficiency and control over their IT departments. The rise of BYOD and cloud computing services is offering companies much greater flexibility. CoIT has contributed to the increasing demand for high quality enterprise mobile apps, and has ushered in a new age of security and management tools (see above: MDM, MAM, MIM, and EMM).

And our very own…

HaloMEM – Halosys Mobile Enterprise Middleware: HaloMEM is an MBaaS platform that removes the redundant complexities of working in mobile environments and developing mobile applications. Find out more about HaloMEM on our Platform page.